Improve SEO With Content Audit
How to Do a Content Audit for Your Ecommerce Site
When it comes to getting your content together for your site, you definitely need to organize it in a manner helps you run things efficiently. In this case, you want to make sure you manage your website in order to get the right content to add value to your pages. This could certainly mean an audit for your brand. Here we’ll go into a guide to help you get a content audit for your site.
What Is a Content Audit?
It's the process of auditing your website to improve user experience and grow your organic search traffic.
Who Should Do a Content Audit?
Any business that has a website online for a while that accumulates traffic from pages of blog posts and other forms of content. If you're brand new to this world, you don't need to do an audit. You're looking for content that needs to be improved, deleted or consolidated.
What's the Goal?
You want to have a purpose for every piece of content on your site. Additionally, you want to avoid being penalized by Google’s Panda algorithm. The Panda algorithm weeds out low-quality and duplicate content. It's important that you create fresh and high-quality content to build your authority.
When Should You Do An Audit?
Once a year for an average size website and for a larger website 1 ½ to 2 years would work. Next, you want to create a content audit spreadsheet.
Content Audit Spreadsheet
You need a listing of every single page of your website. In order to compile all of this data on your spreadsheet, you can use a few great tools.
A good choice would be Screaming Frog SEO.
Screaming Frog SEO
Screaming Frog SEO is a great tool that helps you create a list to compile things for your website. Next, you want to create an action column.
Once you get your list compiled, you’ll go to the action column. Add this column and manually go through each page of your website to determine what action you should take.
If you mark the page as ‘leave’, you’re going to do nothing. These are pages that product pages, service pages, and any main pages of your site that have to be there. Next, we’ll see what to delete.
You’ll mark something as improve if there are some decent shares, traffic, and the content is relevant. It may be a little outdated, but a bit of sprucing the content and updating it to the times can make this area more valuable. Also, find out what to consolidate.
Basically you just want to beef up the content. If the page has 500 words on it, you could turn it into 1,000 words to get some more value out of this section. The main purpose of all this is just to get your site at a higher quality of content. Find the places that have low-quality and improve from there.
Now that you know how to do a content audit, there’s a little homework for you to do. You’re going to use a tool like Screaming Frog SEO or anything else that’s comparable to extract each page of your site. This helps you decide what action you’ll be taking on each page. Before you think about creating additional content to your site, you need to examine the content you have by doing an audit. You may have some hidden gems that just need some small improvements.
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Now, we’ll leave it to you. How often will you do a site audit? Are you thinking more like once a year or every six months? Please leave a comment below. We’d love to hear your input!