Improving SEO by Making Your Online Store Mobile Friendly
Do you want to get your site to a consistent level so that it will be on par with today’s standards? Creating consistency with your SEO is something you must do, because neglecting this will get you to continue to lose ranking in Google, traffic, and sales. This will help you stay ahead of the curve by keeping your site relevant by building more traffic and sales.
These are the days where people literally want to have everything in the palms of their hands. It can be convenient when building your online store, because it can help you increase your conversion rates in both sales and traffic. People want to go on sites that cater to a mobile audience. That’s because they’re constantly on the move. Make sure to take these steps in order to help your brand evolve. .
You always want to make sure that you never leave a stone unturned. When you develop a mobile ready site, you’ll be able to tap into a new audience. That means, you’ll also get some new energy to your audience to create a more diverse audience. You can begin to bridge the gap between you and your mobile following.
You’ll not only develop a new SEO tactic, but a mobile friendly site helps to increase sales. It’ll create a more multifaceted demographic for you to build brand appeal, because you won’t only capture the people who are on their laptop or desktop at home or work. You can find the impulse buyer who makes that decision to purchase right off their mobile device while they’re out and about. Next, we’ll touch on why mobile friendliness is important.
Most of the internet searches are done from a mobile device. It’s important to adapt quickly, so you don’t miss out.
Google is using the mobile version of your site as the focal point for indexing and determining ranking. The higher you rank, the more visibility you’ll be able acquire for your site.
In fact, 57% of users say they won’t recommend a business that has a poorly designed mobile site. (socPub)
Additionally, Google says 61% of users are unlikely to return to a mobile site that they had trouble accessing. This makes easy navigation such an important aspect of the user experience.
People gravitate to a more responsive design. Any type of mobile device you have should be able to adapt to the design immediately. You want that quick turnover, because you want them to interact on your site. If it doesn’t captivate their attention, it could lead to them going elsewhere.
A few other things you should look for include the following:
You want a fast loading site. Anything over 3 second should be looked at, because your site may be sluggish due to the too many images and videos. Make sure your site is well-optimized.
Also, you want to make sure everything is easy to understand and readable, so they don’t have to “zoom in” or adjust. Functionality is key.
Here are a few examples of a good mobile template:
Very clean and clear to read. It’s easy to see the text. Additionally, the buttons are large and you can start your search at the top of the page by using the navigation bar.
You’re able to get unique items. The site is very clean with the search engine bar at the top. You can access different options through the hamburger menu motif.
Solid membership site for custom women’s fashion packages. Also, great for mobile users. The call-to-action buttons can help your users with making different decisions on the site. Also, the graphics are well-optimized for your mobile device.
All of these are excellent templates that you can draw inspiration from when you develop your own mobile site.
Now, you can think of how to audit your page. .
Go to testmysite.thinkwithgoogle.com
If you’re getting your feet wet with auditing, you can see how to optimize things. It’s a bit more technical, so it’s important to have a good developer that can handle this portion.
Go to ready.mobi
You’ll be able to see how your site looks on different phones and mobile devices.
Check out www.browserstack.com/responsive
You can see how mobile friendly your site is on a number of devices. Now, it’s time to see how you can improve your site.
After doing an audit, you should test your site’s responsiveness. Make sure that it automatically adapts to a mobile device.
Pop-ups are another thing you should be careful with on your site. Find ones that are more optimal for a mobile device, because you don’t want this to take away from the ease of navigating on your site.
Also, you want to test your site on a consistent basis. If you make any changes, be sure to see if this impacts things on a positive or negative basis (such as site speed).
It’s important to have a good font size and type that’s easy to read.
Make sure that everything from the graphics, layout, and elements are streamlined in a cohesive manner. This should be easy and quick to flow from one page to another.
A clickable phone number is also a neglected concept. This can not only help you drum up business, but it allows you to interact with your current customers in case of any questions and concerns.
Also, you want to have large clickable buttons to make it easy to get from one place to another on your site.
These are just some of the foundational concepts to help you create better SEO for your mobile site. What are some tactics you use? Please drop a note below!