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How to Optimize Page URLs

​​​​Building a good website is not only about the content you write, but the page URLs. These small details can help you gain a lot of traffic, because it’s a lead-in to help others see what you’re talking about. When you optimize your URLs, you’re actually taking a step ahead to show that your site is going to provide valuable information. It’s a good way to also help you get the right title in so that the keywords can reflect the actual content that you’ve written. This is very powerful, because you’ll have relevant information from the title of your post, the URL, and the actual text within the page. This can help you post your rankings substantially. However, it should also start with your titles to help let others know what they’re about to get into as far as your website content. 

Did you know that there’s a specific method for coming up with page content titles? If you do not follow them, you will not rank as well on Google. That particular method is something we will go through in this particular guide today. This will help you start to improve your rankings in Google, and traffic and sales. 

We’ll be going over why it’s important to optimize the URLs of your website content pages, product, and category pages. 

Here we have an example on our Omnistar Affiliate blog. The title here is key. We have written “15 Best WooCommerce Courses to Get More Sales.” 

One of the things that helps your overall ranking on Google is to have an optimized page title or page name that corresponds with the keyword you’re trying to rank for. Here we are trying to rank for “best WooCommerce courses” hence the title of the post.  It’s very important, because you not only do you want to have the keyword in the article of the title in the URL, but also throughout the content of your site. Keep this in focus, because you don’t want to have a haphazard approach. By being more strategic in how you place your keywords within your page, it’ll give your site more of a focus. That can help visitors find and get a better understanding of what you’re going to talk about. 

Here’s another example. The name of this is called “How to Boost Customer Lifetime Value.” What you see here in the URL is “increase-customer-lifetime-value”. This is what we’re trying to rank for, because it’s part of the title and the text of this article. 

Here’s another example with a detailed guide that we wrote. This is a 6 month complete guide to marketing your ecommerce store. The page name is simply “ecommerce-marketing”. We refer to it not only within the title “Advice from Top 30 eCommerce Marketing Experts”, but throughout the text as well. We go through several ecommerce marketing tactics. As you can see, this is how you can optimize your URL pages that you have on your site. If you have an ecommerce site, this is very important as well. We’ll show an example of a company that does very well. 

iHerb is a solid one, which focuses on more herbal/organic foods, supplements, personal care, etc. You can see that they break their stuff down into categories. On this page, they focus on raw honey, so the word “honey” is at the end of the URL. This is a straight up to the point, but effective due to it talking about all of the product details here. Speaking of which, look below when you actually click on a product. 

To take it a step further..if you go to an actual product, they have the name of the item and size of it within the URL. That’s due to the product title. You can apply this method to your own ecommerce store. When you have the description for your page and a good portion of it in your URL, that makes it easier for someone to search for your specific product. The question now is how you do you optimize everything cohesively? There are a number of different ways to help you get things on board. One of the things you can do is by using an SEO tool. 

ScreamingFrog is one SEO tool you can use to help you out.It’s nice to have a great way to crawl your site for deeper data in order to make more pivotal decisions for the future of your website.  If you’re just looking to test it out, there’s a free plan. Go to their pricing plan.

Here you can download it right onto your computer. What this will do is crawl through all of the pages on your website to help you export it into a .CSV or spreadsheet. It’s helpful to go through the data and see what needs to be changed and modified. It’s a good way to audit your site and make sure that everything is up to par to continue to rank well for any keywords you want to go after. This is a good extra step in order to help you get an edge on your competition and help you spruce up any old content or tie up any loose ends on your site. 

By optimizing your URL, it can help you create more definitive titles that’ll not be easier to crawl for the search engine, but people can get a gauge of what your pages are all about. This will be great for any products you intend to sell. 

What are some of the ways you optimize your page URLs? Are there any that haven’t been mentioned here? Please leave some feedback.